DXRACER signs on for Dead by Daylight’s 10th anniversary with custom CRAFT Series chairs

DXRACER is joining Dead by Daylight’s official 10-year celebration on June 14, 2026, in Montreal with a one-off CRAFT Series chair design created for the event. The collaboration highlights how gaming hardware brands are plugging into major franchise milestones without turning the commemorative product into a retail launch.

Why it matters: - Dead by Daylight’s 10th anniversary is a major franchise milestone for Behaviour Interactive and its global player base. - DXRACER’s participation shows how gaming accessory brands are using big fandom events to strengthen visibility inside the gaming ecosystem. - The custom chairs will be used during the celebration, putting the brand directly inside a high-profile community event rather than a traditional product campaign.

What happened: - DXRACER announced it will take part in the official 10-year celebration of Dead by Daylight. - The company created a special edition of its CRAFT Series for the anniversary festivities. - The event is set for June 14, 2026, at the Grand Quai du Vieux-Port de Montréal in Canada. - Dead by Daylight launched in 2016 and is developed and published by Behaviour Interactive.

The details: - The anniversary gathering will bring together developers, content creators, partners, media and fans from around the world. - The day’s program includes developer panels, community meetups, immersive experiences, cosplay contests, gaming stations, and the “The Art of Dead by Daylight” exhibition. - The event will also feature the Year 10 Anniversary Broadcast. - DXRACER’s custom CRAFT Series chairs borrow visual elements from Dead by Daylight while keeping the ergonomic comfort and build quality associated with the brand. - The anniversary edition was produced exclusively for the event and will not be sold. - The chairs will be used as dedicated seating for guests, creators and partners during the festivities. - DXRACER says the CRAFT Series is built for players, content creators and professionals who spend long hours seated. - The company also says the line combines ergonomic comfort, premium materials and customizable design. - DXRACER was founded in 2001 and describes itself as the inventor of the first gaming chair. - Dead by Daylight is an asymmetrical multiplayer horror game where one killer faces four survivors.

Between the lines: - The collaboration fits a broader pattern of game publishers turning anniversaries into live-brand experiences that blend community celebration, content programming and sponsor integration. - For DXRACER, a non-retail special edition is a low-risk way to associate the brand with a widely recognized horror franchise without depending on consumer sales. - The event also reinforces Dead by Daylight’s position as a live-service title with a durable community and steady franchise value.

What's next: - The Montreal celebration will serve as the main public showcase for the custom chairs and the anniversary programming. - The event is expected to be a visibility moment for both Dead by Daylight and DXRACER across fans, creators and gaming media. - DXRACER said its long-term partnerships across esports, creator, publisher and community projects will continue as part of its gaming-focused strategy. - Dead by Daylight enters its 10th year with another milestone centered on its community and ongoing collaboration model.