Brightside Organics puts Natura Fibre in Whole Foods Canada

By AI, Created 6:21 PM UTC, May 26, 2026, /AGP/ – Brightside Organics has expanded its organic fibre blend Natura Fibre into Whole Foods Market stores across Canada as demand for digestive health products rises. The launch puts a five-ingredient fibre mix in two sizes on shelves and online, with the company positioning it as an easy way to add fibre to everyday meals.

Why it matters: - Demand for digestive wellness products is growing, and Brightside Organics is using that trend to broaden access to Natura Fibre across Canada. - The move gives Whole Foods shoppers a new organic fibre option that can be added to everyday foods, not just drinks or breakfast bowls.

What happened: - Brightside Organics announced that Natura Fibre is now available at Whole Foods Market stores across Canada. - The product is sold in 90g and 750g sizes. - Natura Fibre is also available through Brightside Organics’ online shop and Amazon.

The details: - Natura Fibre is an organic whole-food fibre blend made with flaxseed, psyllium husk, dandelion root, burdock root and fenugreek. - The blend is designed for use in smoothies, yogurt, oatmeal, baked goods and other meals. - Brightside Organics says the product also contains naturally occurring omega-3s, iron, magnesium and zinc. - The launch follows a reported 42% global increase in beverage and food product launches with digestive health claims. - The company describes its “Fibreize Everything” approach as a push to add fibre throughout the day instead of limiting it to traditional breakfast foods and smoothies. - Brightside Organics also promotes “Fibre Training,” an approach centered on gradually increasing fibre intake over time to support digestive adaptation.

Between the lines: - Whole Foods placement suggests Brightside Organics is targeting consumers already shopping for premium wellness products. - The emphasis on daily use and gradual fibre buildup points to a broader shift from single-purpose supplements toward habit-based nutrition. - Selina Rose, RHN, FDN-P, said expanding Natura Fibre into Whole Foods makes the product more accessible for people looking to support digestive wellness through consistent daily nutrition.

What’s next: - Brightside Organics is directing consumers to learn more through its brand channels and social media. - The company is also offering spokesperson availability through its media contact. - More distribution growth could follow if the product gains traction with Whole Foods shoppers and online buyers.

The bottom line: - Brightside Organics is betting that digestive health demand can turn an organic fibre blend into a mainstream pantry item.