cabi taps Erin Walsh to spotlight intentional dressing at Fashion Week

cabi brought celebrity stylist Erin Walsh to its July 24-25 Fashion Week in Anaheim, California, where she addressed more than 2,000 Stylists on the link between style, confidence and identity. The session reinforced cabi’s bet that personal styling can be a business tool and a confidence builder for women across the U.S., Canada and the U.K.

Why it matters: - cabi used its annual Fashion Week to reinforce a core part of its business model: personal styling as a way to help women feel seen, confident and fully themselves. - Erin Walsh’s message gave cabi Stylists a new framework for the emotional impact of what they do, not just the clothes they sell. - The event highlighted a broader shift in fashion toward intentional dressing, self-perception and relationship-driven retail.

What happened: - cabi held Fashion Week on July 24-25 in Anaheim, California. - More than 2,000 cabi Stylists attended from the U.S., Canada and the U.K. - Celebrity stylist, creative director and bestselling author Erin Walsh spoke to the group about dressing with intention and the connection between style and self-perception. - Walsh’s audience included independent Stylists who work through in-home styling sessions, private appointments and virtual styling experiences.

The details: - Walsh has worked with Anne Hathaway, Selena Gomez and Mariska Hargitay. - Her book, “The Art of Intentional Dressing,” was published by HarperOne in May 2026. - Walsh developed the C.R.E.A.T.E. method to help women find clarity, confidence and purpose through clothing choices. - Walsh told attendees, “When you disconnect from yourself, you are not being authentic to yourself.” - Walsh also said, “Comfortable is a word people use to not be seen.” - Walsh told Stylists, “What you are doing is not small.” - She added, “Your stories are empowering and powerful, and that conversation every day with yourself is how it starts.” - cabi said the session focused on clothing, identity, purpose and the conversations women have with themselves and one another. - cabi CEO Addie Rintel said fashion can transform how women look and feel, and that cabi Stylists help women experience that every day. - cabi Fashion Week happens twice each year and brings thousands of independent Stylists together to see the seasonal collection, strengthen business skills and build community. - cabi was founded in 2002 by women who wanted to reimagine how women shop. - cabi sells curated seasonal collections through a nationwide network of independent Stylists in the U.S., Canada and the U.K., plus direct to consumers at cabionline.com. - cabi’s current owners are funds managed by TCW Asset Management.

Between the lines: - Walsh’s appearance shows cabi is investing in the idea that styling is not only about wardrobe choices, but also about identity and confidence-building. - The company is using a high-profile voice to validate the work of its independent Stylists and strengthen their role as trusted advisers. - The emphasis on intention and authenticity suggests cabi wants to position personal styling as a daily practice with emotional value, not a seasonal retail transaction.

What’s next: - cabi will continue using its twice-yearly Fashion Week to launch seasonal collections and train Stylists. - Walsh’s framework and language may continue influencing how cabi Stylists talk with clients about dressing and self-expression. - The company will keep leaning on its Stylist community to drive future growth through in-person and virtual styling experiences.

The bottom line: - cabi is betting that helping women dress with intention can deepen customer trust, sharpen its Stylist network and strengthen its brand beyond fashion alone.